Campaign taxonomy

Campaigns are grouped into messages by four levels. Level 1 (platform) and Level 2 (campaign type) come automatically from the platform; Level 3 (message) and Level 4 (product) are set by you.

Unique taxonomy keys

Level 1–4 combinations

Keys in use

With at least one campaign

Campaigns mapped

81 of 88

Have a complete taxonomy key

Missing taxonomy key

Map them in Campaign categorisation

Taxonomy
Taxonomy key	Level 1	Level 2	Level 3	Level 4	Campaigns	Spend
tv_vod_awareness_brand	tv	vod	awareness	brand	3	DKK 48.1m
tv_vod_awareness_mobile	tv	vod	awareness	mobile	3	DKK 11.3m
google_performance-max_conversion_mobile	google	performance-max	conversion	mobile	6	DKK 11.0m
meta_social-story_awareness_brand	meta	social-story	awareness	brand	3	DKK 9.3m
radio_broadcast_awareness_brand	radio	broadcast	awareness	brand	3	DKK 7.7m
youtube_in-stream_awareness_brand	youtube	in-stream	awareness	brand	2	DKK 7.7m
tv_vod_consideration_bundle	tv	vod	consideration	bundle	5	DKK 7.2m
tv_vod_consideration_broadband	tv	vod	consideration	broadband	3	DKK 5.6m
meta_social-feed_conversion_mobile	meta	social-feed	conversion	mobile	6	DKK 4.1m
meta_social-story_consideration_bundle	meta	social-story	consideration	bundle	5	DKK 3.3m
tv_vod_conversion_mobile	tv	vod	conversion	mobile	6	DKK 3.0m
google_performance-max_conversion_broadband	google	performance-max	conversion	broadband	2	DKK 2.6m
meta_social-story_consideration_broadband	meta	social-story	consideration	broadband	3	DKK 2.6m
meta_social-story_awareness_mobile	meta	social-story	awareness	mobile	3	DKK 2.0m
youtube_in-stream_consideration_bundle	youtube	in-stream	consideration	bundle	4	DKK 2.0m
youtube_in-stream_awareness_mobile	youtube	in-stream	awareness	mobile	2	DKK 1.8m
radio_broadcast_awareness_mobile	radio	broadcast	awareness	mobile	3	DKK 1.6m
radio_broadcast_consideration_bundle	radio	broadcast	consideration	bundle	5	DKK 1.4m
youtube_in-stream_consideration_broadband	youtube	in-stream	consideration	broadband	2	DKK 1.3m
radio_broadcast_consideration_broadband	radio	broadcast	consideration	broadband	3	DKK 1.1m
meta_social-feed_conversion_broadband	meta	social-feed	conversion	broadband	2	DKK 943k
tv_vod_conversion_broadband	tv	vod	conversion	broadband	2	DKK 729k
youtube_in-stream_conversion_mobile	youtube	in-stream	conversion	mobile	4	DKK 564k
youtube_in-stream_conversion_broadband	youtube	in-stream	conversion	broadband	1	DKK 100k