Benchmarks
How Meridian performs against the Danish telecom category, and how warm the market is right now.
Channels beating benchmark
4 of 10
Cost per subscription, 2026 YTD
Blended CPM
DKK 74
Average across channels
Category benchmark source
Danish telecom
12 operators, 2025 – 2026
DKK per new contract, 2026 YTD
Search and social beat the category; print and radio sit above it.
| Platform | CPM | CTR | Cost per subscription | Status |
|---|---|---|---|---|
| TV | DKK 82 vs DKK 88 | – | DKK 2,029 vs DKK 2,107 | Better than category |
| Radio | DKK 36 vs DKK 34 | – | DKK 2,147 vs DKK 2,322 | Better than category |
| Meta | DKK 53 vs DKK 59 | 1.10% vs 0.95% | DKK 1,642 vs DKK 1,634 | Above category |
| Google Ads | DKK 127 vs DKK 133 | 4.20% vs 3.80% | DKK 1,485 vs DKK 1,419 | Above category |
| YouTube | DKK 72 vs DKK 70 | 0.60% vs 0.50% | DKK 1,739 vs DKK 1,720 | Above category |
| TikTok | DKK 45 vs DKK 51 | 0.90% vs 0.80% | DKK 1,747 vs DKK 1,505 | Above category |
| Display | DKK 27 vs DKK 25 | 0.40% vs 0.45% | DKK 1,999 vs DKK 1,978 | Above category |
| Outdoor | DKK 33 vs DKK 35 | – | DKK 2,079 vs DKK 2,193 | Better than category |
| DKK 108 vs DKK 102 | – | DKK 2,296 vs DKK 2,580 | Better than category | |
| Podcast | DKK 155 vs DKK 146 | – | DKK 1,861 vs DKK 1,806 | Above category |