Welcome to PYXIS Planning
Plan future media for Meridian Mobile & Broadband and see the expected impact before you commit spend.
PYXIS Planning uses the MMM response curves to allocate budget across channels, messages and periods. Generate a plan, adjust and simulate it, compare it with the optimised version and keep your scenarios in one library.
Generate media plan
Budget- or KPI-driven allocation across channels and periods, with settings for limits and carry-over.
Upload and simulate
Edit, lock and re-optimise a plan, then simulate its outcome.
Optimised plan
Side-by-side comparison of draft and optimised allocation with KPI gains.
Simulation
Move key drivers such as competitor pricing and handset launches, and forecast future subscriptions.