Activities by message
Spend grouped by the taxonomy keys you set up in Campaign taxonomy and Campaign categorisation. Campaigns without a key are left out.
Taxonomy keys
24
DKK 137.1m mapped spend
awareness
DKK 89.5m
65.3% of spend
consideration
DKK 24.5m
17.9% of spend
conversion
DKK 23.0m
16.8% of spend
DKK k per month, Level 3 of the taxonomy
Monthly spend split by the message each campaign is mapped to.
2026 is year to date (Jan – Sep)
| Taxonomy key | Campaigns | 2024 | 2025 | 2026 YTD | 2025 vs 2024 | Share | Total |
|---|---|---|---|---|---|---|---|
| tv_vod_awareness_brand | 3 | DKK 17.5m | DKK 18.3m | DKK 12.3m | +4.4% | 35.1% | DKK 48.1m |
| tv_vod_awareness_mobile | 3 | DKK 4.3m | DKK 4.6m | DKK 2.3m | +7.1% | 8.2% | DKK 11.3m |
| google_performance-max_conversion_mobile | 6 | DKK 3.4m | DKK 3.7m | DKK 3.9m | +10.7% | 8.0% | DKK 11.0m |
| meta_social-story_awareness_brand | 3 | DKK 3.3m | DKK 3.5m | DKK 2.6m | +6.0% | 6.8% | DKK 9.3m |
| radio_broadcast_awareness_brand | 3 | DKK 3.0m | DKK 2.9m | DKK 1.9m | –2.9% | 5.6% | DKK 7.7m |
| youtube_in-stream_awareness_brand | 2 | DKK 4.3m | DKK 0k | DKK 3.5m | –100.0% | 5.6% | DKK 7.7m |
| tv_vod_consideration_bundle | 5 | DKK 3.0m | DKK 3.1m | DKK 1.2m | +2.3% | 5.3% | DKK 7.2m |
| tv_vod_consideration_broadband | 3 | DKK 1.8m | DKK 1.9m | DKK 1.9m | +4.3% | 4.1% | DKK 5.6m |
| meta_social-feed_conversion_mobile | 6 | DKK 1.3m | DKK 1.3m | DKK 1.5m | +4.6% | 3.0% | DKK 4.1m |
| meta_social-story_consideration_bundle | 5 | DKK 1.3m | DKK 1.4m | DKK 584k | +6.0% | 2.4% | DKK 3.3m |
| tv_vod_conversion_mobile | 6 | DKK 966k | DKK 1.0m | DKK 1.0m | +5.5% | 2.2% | DKK 3.0m |
| google_performance-max_conversion_broadband | 2 | DKK 1.2m | DKK 1.4m | DKK 0k | +10.8% | 1.9% | DKK 2.6m |
| meta_social-story_consideration_broadband | 3 | DKK 817k | DKK 845k | DKK 932k | +3.5% | 1.9% | DKK 2.6m |
| meta_social-story_awareness_mobile | 3 | DKK 759k | DKK 809k | DKK 461k | +6.5% | 1.5% | DKK 2.0m |
| youtube_in-stream_consideration_bundle | 4 | DKK 923k | DKK 632k | DKK 429k | –31.5% | 1.4% | DKK 2.0m |
| youtube_in-stream_awareness_mobile | 2 | DKK 0k | DKK 1.2m | DKK 659k | – | 1.3% | DKK 1.8m |
| radio_broadcast_awareness_mobile | 3 | DKK 663k | DKK 638k | DKK 299k | –3.7% | 1.2% | DKK 1.6m |
| radio_broadcast_consideration_bundle | 5 | DKK 617k | DKK 581k | DKK 228k | –5.9% | 1.0% | DKK 1.4m |
| youtube_in-stream_consideration_broadband | 2 | DKK 0k | DKK 611k | DKK 653k | – | 0.9% | DKK 1.3m |
| radio_broadcast_consideration_broadband | 3 | DKK 391k | DKK 390k | DKK 362k | –0.2% | 0.8% | DKK 1.1m |
| meta_social-feed_conversion_broadband | 2 | DKK 439k | DKK 504k | DKK 0k | +14.7% | 0.7% | DKK 943k |
| tv_vod_conversion_broadband | 2 | DKK 358k | DKK 370k | DKK 0k | +3.3% | 0.5% | DKK 729k |
| youtube_in-stream_conversion_mobile | 4 | DKK 263k | DKK 301k | DKK 0k | +14.2% | 0.4% | DKK 564k |
| youtube_in-stream_conversion_broadband | 1 | DKK 100k | DKK 0k | DKK 0k | –100.0% | 0.1% | DKK 100k |
| Taxonomy key | Jan 26 | Feb 26 | Mar 26 | Apr 26 | May 26 | Jun 26 | Jul 26 | Aug 26 | Sep 26 |
|---|---|---|---|---|---|---|---|---|---|
| tv_vod_awareness_brand | DKK 1.4m | DKK 1.4m | DKK 1.4m | DKK 1.4m | DKK 1.4m | DKK 1.4m | DKK 1.4m | DKK 1.4m | DKK 1.4m |
| tv_vod_awareness_mobile | – | – | – | – | – | – | – | – | DKK 2.3m |
| google_performance-max_conversion_mobile | DKK 703k | DKK 703k | – | – | – | – | – | DKK 1.2m | DKK 1.2m |
| meta_social-story_awareness_brand | DKK 284k | DKK 284k | DKK 284k | DKK 284k | DKK 284k | DKK 284k | DKK 284k | DKK 284k | DKK 284k |
| radio_broadcast_awareness_brand | DKK 210k | DKK 210k | DKK 210k | DKK 210k | DKK 210k | DKK 210k | DKK 210k | DKK 210k | DKK 210k |
| youtube_in-stream_awareness_brand | DKK 383k | DKK 383k | DKK 383k | DKK 383k | DKK 383k | DKK 383k | DKK 383k | DKK 383k | DKK 383k |
| tv_vod_consideration_bundle | – | – | – | – | – | DKK 583k | DKK 583k | – | – |
| tv_vod_consideration_broadband | – | – | DKK 643k | DKK 643k | DKK 643k | – | – | – | – |
| meta_social-feed_conversion_mobile | DKK 262k | DKK 262k | – | – | – | – | – | DKK 473k | DKK 473k |
| meta_social-story_consideration_bundle | – | – | – | – | – | DKK 292k | DKK 292k | – | – |
| tv_vod_conversion_mobile | DKK 191k | DKK 191k | – | – | – | – | – | DKK 317k | DKK 317k |
| google_performance-max_conversion_broadband | – | – | – | – | – | – | – | – | – |
| meta_social-story_consideration_broadband | – | – | DKK 311k | DKK 311k | DKK 311k | – | – | – | – |
| meta_social-story_awareness_mobile | – | – | – | – | – | – | – | – | DKK 461k |
| youtube_in-stream_consideration_bundle | – | – | – | – | – | DKK 214k | DKK 214k | – | – |
| youtube_in-stream_awareness_mobile | – | – | – | – | – | – | – | – | DKK 659k |
| radio_broadcast_awareness_mobile | – | – | – | – | – | – | – | – | DKK 299k |
| radio_broadcast_consideration_bundle | – | – | – | – | – | DKK 114k | DKK 114k | – | – |
| youtube_in-stream_consideration_broadband | – | – | DKK 218k | DKK 218k | DKK 218k | – | – | – | – |
| radio_broadcast_consideration_broadband | – | – | DKK 121k | DKK 121k | DKK 121k | – | – | – | – |
| meta_social-feed_conversion_broadband | – | – | – | – | – | – | – | – | – |
| tv_vod_conversion_broadband | – | – | – | – | – | – | – | – | – |
| youtube_in-stream_conversion_mobile | – | – | – | – | – | – | – | – | – |
| youtube_in-stream_conversion_broadband | – | – | – | – | – | – | – | – | – |