PYXIS

Optimised media plan

All investments are in thousands of Danish kroner (DKK k). Key figures, results per channel and the plan tables.

Market
Denmark
KPI: New subscriptions
Total media investment
162,178k
+5.0% vs original
Projected media effect
84,085
–0.6% vs original
contracts
Media ROI
0.52
–5.3% vs original
Effect per invested pound

Optimisation results

MarketOriginal media effectOptimised media effectMedia improvementMedia improvement %
Denmark – New subscriptions84,58284,085–497–0.6%

Optimised media plan & budget modifications

All investments are in thousands of Danish kroner (DKK k).

ChannelJanFebMarAprMayJunJulAugSepOctNovDecTotal
TV – Awareness2,4332,1622,433––––3,2443,5143,5143,7843,24424,328
TV – Consideration1,3511,0811,3511,3511,3511,3511,0811,6221,8921,6221,8921,62217,567
Radio – Awareness541270––541541–541541541541–4,057
Radio – Consideration2702702702702702702702702702705412703,511
Meta – Awareness5415415415415415415418118118118118117,842
Meta – Consideration5415415418118115415418118118118118118,382
Meta – Conversion5415415418118115415418118118118118118,382
Google Ads – Consideration8115418118118118118118118118111,0818119,732
Google Ads – Conversion1,8921,8921,8922,1622,1621,8921,8922,4332,4332,4332,7032,43326,219
YouTube – Awareness8118118118118118118118111,0811,0811,0811,08110,812
YouTube – Consideration5415415415415415415415415415418115416,762
TikTok – Awareness5415415415415415415415418118118115417,302
TikTok – Consideration2702702702705412702705415415415415414,866
Display – Awareness2702702702702702702702702702702702703,240
Display – Consideration2702702702702702702702702702702702703,240
Display – Conversion2702702702702702702702702702702702703,240
Outdoor – Awareness811––––––1,0811,0811,0811,0811,0816,216
Print – Awareness––––––––270270270–810
Print – Consideration––––––––270270270–810
Podcast – Awareness270270270270––––270270270–1,890
Podcast – Consideration270–2702702702702702702702702702702,970
Total13,24511,08211,89310,27010,8129,7318,92015,94917,83917,56919,19015,678162,178