Model Upload
Replace the sample model with your own marketing mix model. The uploaded model is used for planning, simulation, reporting and predictions.
Active model
The sample model is in use. Upload a model below to replace it.
1. Choose model format
Use the simple template, or upload results straight from Meridian, Robyn or your own MMM.
One row per channel: Channel, Beta (max monthly effect), Saturation (spend in k), Carryover (0–0.9), MaxMonthly (k), ROI. Channel can be a full line name such as “TV – Awareness” or just the media, e.g. “TV”.