Media performance
Investment, impact share and Media ROI per channel from the marketing mix model.
Quick period
Actual KPI
478,294
+87.3% vs previous period
Media-driven KPI
143,668
+93.2% vs previous period
30.0% of total
Media investment (k)
266,718
+85.1% vs previous period
Media ROI
3.23
+4.4% vs previous period
Effect per invested krone
Investment (k)
Media impact (%)
Media ROI (effect per invested krone)
Channel performance
| Channel | Investment (k) | Media impact | Impact share | Media ROI | vs previous |
|---|---|---|---|---|---|
| Google Ads | 44,580 | 29,546 | 20.6% | 3.98 | –3.2% |
| Meta | 33,802 | 20,477 | 14.3% | 3.63 | –0.8% |
| TikTok | 20,434 | 12,111 | 8.4% | 3.56 | –14.9% |
| YouTube | 25,134 | 14,249 | 9.9% | 3.40 | +1.5% |
| Podcast | 5,720 | 3,102 | 2.2% | 3.25 | –3.6% |
| Display | 10,557 | 5,100 | 3.6% | 2.90 | +4.1% |
| TV | 85,645 | 40,606 | 28.3% | 2.84 | +15.1% |
| Outdoor | 19,270 | 8,932 | 6.2% | 2.78 | +7.3% |
| Radio | 16,098 | 7,270 | 5.1% | 2.71 | +8.0% |
| 5,478 | 2,273 | 1.6% | 2.49 | +9.0% |