Message performance

Investment, impact share and Media ROI per Connect taxonomy message (Level 3) or product (Level 4) from the marketing mix model.

Group by

Quick period

Model

From

Compare with previous period

Actual KPI

478,294

+87.3% vs previous period

Media-driven KPI

143,668

+93.2% vs previous period

30.0% of total

Media investment (k)

266,718

+85.1% vs previous period

Media ROI

3.23

+4.4% vs previous period

Effect per invested krone

Investment (k)

Media impact (%)

Media ROI (effect per invested krone)

Message	Investment (k)	Media impact	Impact share	Media ROI	vs previous
Conversion	67,254	39,857	27.7%	3.56	+0.5%
Consideration	81,476	43,864	30.5%	3.23	+4.3%
Awareness	117,989	59,946	41.7%	3.05	+7.2%